If you want to get good at something, find someone who is already good at it and copy them. As simple as that sounds I believe it to be the most effective way for human beings to learn how to do something really well.
Here is a link to a TED talk by Adrianna Huffington. It lasts for only six minutes. If you want to get really good at presentations, it’s worth looking at what she does and how she does it.
There is one simple idea. It begins as a joke and then something really interesting starts to happen. Her suggestion becomes more and more compelling. It challenges a set of cultural assumptions and ridicules them. Her premise is then obvious and sensible in the comparison.
Have a look and watch out for;
1. A couple of great personal anecdotes (no argument with that, it’s your experience.)
2. A great metaphor (A clear picture that supports her argument.)
3. A “phrase that stays” (I will give you a clue..You get to the top by doing it.)
4. The audience response. The comedy generated by recognition.
5. How do you feel about her insight into leadership? Convincing?
It is a good example of how a simple message can be really powerful and provoke behavioural change.
If you are asking yourself how this is working then consider this:
The real skill in communication is to make the complex simple. Brevity is the soul of wit.