I spend a lot of time in training sessions asking people “what’s it like?”. Some of my clients enjoy forcing me to wade through the mud of their work processes, using technical language with which they are comfortable. I challenge them to relate these processes to something I can see and feel, so they can… Read more »
To make an impact, the best combination is a clear point, a moving illustration and logical reasoning. But if your point is a false choice, built on false statistics, without proper reasoning, the impact of putting a dying baby’s face on a poster is likely to be disgust. Understanding the techniques of persuasion is no… Read more »
“Do you harness and promote cross-fertilisation between adaptivity and adaptability?” “No, you’re thinking of Bob. I cascade qualitative learnings about end-user experience.” The modern workplace contains a lot of abstract, meaningless language. Its purpose is to convey a sense of importance, to borrow the credibility of science for the fulfilment of mundane tasks. Its imprecision… Read more »
Two articles in the news today on Britain’s upcoming electoral reform referendum – one widely mocked, one well-received. Why? Exhibit A (mocked) is from the No2AV campaign. They say the cost of AV would run to £250 million. Their campaign director, Matthew Elliott, said “the simple fact is that our country can’t afford AV”. The… Read more »