Top-ups and temporary uplifts

Posted by & filed under Presentation Skills.

What’s this? Credit for your phone? Moisturiser to combat wrinkles? No, a little more on the subject of government ‘cuts’ and what we can learn from the political battle for language. ‘Top-up’ and ‘temporary uplift’ both refer to the Winter Fuel Allowance – specifically, the extra money given to pensioners over 80, to help with… Read more »

Framing and ‘Real Terms’

Posted by & filed under Presentation Skills.

‘Real terms’ is one of the most brilliant and powerful examples of framing in public discourse. Spin alert! It’s Budget day in the UK, when the nation finds out the Government’s plans for taxation, borrowing and expenditure for the coming year. Like finance ministers the world over, George Osborne is likely to trumpet the good… Read more »