Unconsciously in control

By March 15, 2012Announcements

Watched an interesting Horizon last night on BBC2 called “Out of control”. Worth checking it out on BBC iPlayer.

At Garnett & Simpson we are always banging on about how crucial it is to to understand some of the differences between the conscious and sub conscious brains from a communication point of view. If you want someone to remember what you’ve said, you need to talk to the sub conscious brain because that’s where the vast majority of our long term memory sits. And the sub conscious brain speaks a different language to the conscious brain – it needs to be able to “see” what you’re trying to communicate, because it stores memory primarily in images and pictures. It’s no accident that we talk about the “mind’s eye”.

Last night’s programme was yet more evidence that the more we understand about the unconscious brain, the more we realise that it’s not our “rational, logical, sensible” conscious Brain that runs our lives and dictates our decisions and choices. On the contrary, it’s the sub conscious that rules the roost.

And to add the next arena for exploration, the “Out of control” Horizon goes on to suggest that we are now beginning to understand how to rewire the sub conscious brain when we find ourselves unconsciously behaving in a way that we wish to change – golfers with the yips, you’ll like this. It’s all to do with the Brain’s plasticity – but I’ll leave that to the Horizon to explain.
Happy viewing, Charlie

Horizon – Out of Control

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