Top five tips for a bad election leaflet

Posted by & filed under Presentation Skills.

There has been a lot written this week about two triumphant moments in political speech: Obama’s amusing humiliation of Donald Trump and his sombre yet stern response to the killing of Osama bin Laden. But they say all politics is local, so I am going to focus on the borough council elections where I live, a… Read more »

Where are the pictures?

Posted by & filed under Presentation Skills.

Pictures are powerful. Look at this lovely photo of my family. That’s me holding my one-year-old daughter, Rosie, with my wife Beth, on a visit to a local farm. Then consider the trillions of dollars spent on advertising around the world, the aggressive competition for the attention of customers, the demand for expensive postgraduate marketing… Read more »