Statistics are usually badly expressed. Throwing out a big number – “the government has spent an extra S40 billion” – sounds impressive but is too abstract to make an impact. Can you – or anyone – visualise $40,000,000,000? How much space would those notes fill? My twitter feed this morning had a case in point…. Read more »
Pictures are powerful. Look at this lovely photo of my family. That’s me holding my one-year-old daughter, Rosie, with my wife Beth, on a visit to a local farm. Then consider the trillions of dollars spent on advertising around the world, the aggressive competition for the attention of customers, the demand for expensive postgraduate marketing… Read more »