What’s the difference between a billion and a trillion? We have an intuitive sense of the value of money when it comes in amounts we encounter in everyday life. The sudden loss or gain of £5, £500, £5000 is an event we can imagine and feel. But once we get into large numbers, we lose… Read more »
Pictures are powerful. Look at this lovely photo of my family. That’s me holding my one-year-old daughter, Rosie, with my wife Beth, on a visit to a local farm. Then consider the trillions of dollars spent on advertising around the world, the aggressive competition for the attention of customers, the demand for expensive postgraduate marketing… Read more »